Our Brands
Softly's brands each take their own path
toward one shared vision
Unity in Diversity
Runiel, Forcejet, BTD. Each of the three brands has its own philosophy and target audience,
yet all share Softly's core mission: "changing everyday life, naturally."
Rather than one right answer, we offer solutions for diverse lifestyles.
Brand Strategy
- Maintain each brand's independent identity
- Tailored marketing for each target audience
- Leverage a shared technology platform
- Create cross-brand synergy
Business Strategy
The channels we operate today and our plans for future expansion
Currently Operating
- Coupang managed enterprise
- Naver Big Power seller
- Focus on our own D2C stores
Preparing for Global Export
- Amazon
- Shopify
- TikTok Shop
Future Vision
In the long term, we plan to enter the IoT market,
build a smart home ecosystem,
and grow into a global IoT leader
Grow a Brand
with Softly!
We welcome partnerships of every kind —
hiring, distribution, investment, collaboration, and more