Catch up on the latest news and updates from Softly
All news and updates from Softly
We launched Tide, an air cooler with a fully detachable, washable water tank and filter, three BLDC motors, and 24 fan speed levels.
We launched Glow, combining a mosquito zapper, a fan, and an LED light in one device. Dual 4,000mAh batteries make it usable anywhere, indoors or out.
We launched Aura, a tower-type fan with no exposed blades. A BLDC motor and 12 speed settings deliver both safety and strong airflow.
We launched Cove, a slim tower air cooler combining ice-pack cooling with ultra-low 30–38.5W power consumption.
We launched the Mist Vacuum Suction Steam Iron with 1100W high output and 3.8kPa vacuum suction power.
Runiel launched a premium lint remover equipped with a powerful 8-blade cutting system.
Runiel won two brand awards, including first place in the 2025 Korea Consumer Satisfaction Index.
Softly and Orot Planet signed a memorandum of understanding (MOU) for ESG management.
Softly acquired the distribution rights for the Hankyunghee Life Science brand, expanding its business portfolio.
Softly was certified as a venture company in recognition of its innovative technology and growth potential.
Runiel opened in-store locations at Starfield Suwon and IPARK Mall Gocheok (Nemone Lifestyle Mall).
The official launch stock of the Runiel bladeless heater sold out as soon as it was released, proving its strong popularity.
We filed a patent for an intelligent home appliance system and operating method that delivers personalized services.
We launched a 4th-generation PTC heater featuring 3D circulation heating technology.
We launched a smart hybrid humidifier equipped with AI-based sterilization and humidity control.
We launched a slim tower heater equipped with smart temperature control.
Runiel signed an exclusive domestic distribution agreement with the global brand ETTE.
In our second year, we reached KRW 1.815 billion in cumulative first-half revenue, demonstrating steep growth.
We signed distribution agreements with global brands including Zimmermahn, ETTE, Kruger, Gilten, and Livingens.
We introduced a next-generation big data management system with an in-depth analysis module for our own VOC data.
In our founding year, we achieved KRW 540 million in annual revenue, proving a successful market entry.
We launched Runiel, an emotion-driven small home appliance brand, with an ODM humidifier as its first product.
Just four months after founding, we surpassed KRW 100 million in monthly revenue, entering a fast growth trajectory.
We launched Forcejet, a performance-driven small home appliance brand, with an ODM cordless vacuum as its first product.
We deployed v1 of our big data management architecture, centered on VOC from third-party open markets.
Softly, a media commerce startup creating good habits and everyday change, officially launched.
