Softly is a media commerce startup
building good habits and everyday change
We believe small but sustainable changes
make the world a better place.
Through deep research into habits,
we naturally transform people's everyday lives.
Through products, technology, and creative,
we build a world where more people know
"the value of the smallest changes."
Softly operates
four commerce brands
as a next-generation media commerce startup
preparing to expand into the global IoT market.
A growth engine built on six Families that, once spinning, accelerates on its own momentum
We make good products — products that satisfy customers and that we can confidently recommend.
We deliver good products to customers, researching delivery speed, inventory management, and routing that keep customers satisfied.
We deliver our message with sensibility, measuring and managing whether it lands as intended. We execute commerce design, brand design, and UI/UX.
We persuade customers with a long-term perspective, studying customer decisions and journeys through data-driven decision making.
We ask "how do we reach people?" and manage reach and exposure, giving our brands the right presence both quantitatively and qualitatively.
We complete customer satisfaction — listening to the voice of the customer up close, and discovering and solving our team's problems.
Six business support areas that power the flywheel
We gather strategic ideas from outside, and manage and execute our internal strategy.
We raise capital and manage our finances.
We recruit the talent our team needs and support each person's growth.
We drive technology R&D and reinvent internal workflows, leveraging AI, RPA, and infrastructure.
We discover, secure, protect, and optimize intellectual property.
We manage decision-making risk, handling legal review and compliance.
Softly's growth journey
We keep expanding our impact,
creating change in everyday life
Creating good lifestyles
not only in Korea but around the world,
we will grow into a global company
with a KRW 400B enterprise value
Expand the brand portfolio
Strengthen technology infrastructure
Enter global markets
Grow the user base
A global company leading
change in everyday life
